Privacy Policy

1. Information We Collect

We collect information that you choose to provide to us when you make a purchase, create or use an account, communicate with us, or otherwise interact with our website.

This information may include:

• Your name, email address, telephone number, and contact information
• Billing and shipping addresses
• Order history, product selections, and transaction information
• Account information and preferences
• Messages, questions, reviews, or other information you send to us

Payment information. When you make a purchase, payment information is processed by the payment provider used at checkout. We may receive information such as payment status, transaction identifiers, or limited payment details needed to process and document the transaction. Payment providers handle payment-card information according to their own privacy and security practices.

Information collected automatically. When you use our website, certain technical information may be collected automatically. This may include your IP address, browser or device information, referring source, entry page, pages viewed, session activity, and similar website-use information.

2. How We Use Your Information

We use personal information only for legitimate business purposes related to operating our website, serving our customers, and fulfilling our legal obligations.

We may use information to:

• Process, fulfill, ship, and manage orders
• Process payments, refunds, and related transactions
• Create and maintain customer accounts
• Provide customer service and respond to questions or requests
• Send order confirmations, shipping notices, and service communications
• Maintain website security and help prevent fraud, abuse, and automated attacks
• Understand how visitors find and use our website
• Evaluate website and store performance
• Improve our products, website, and customer experience
• Maintain business, tax, accounting, and transaction records
• Comply with applicable laws and enforce our policies
• Send marketing communications when permitted and when you have chosen to receive them

3. Cookies and Similar Technologies

Cookies are small pieces of data stored in your browser or on your device. Some cookies last only for the current browsing session, while others may remain for a specified period of time.

We use cookies and similar technologies to keep AnimalTraceMinerals.com secure and functioning properly, support our online store, remember necessary session information, and understand how visitors find and use our website.

Necessary and security cookies. Certain cookies support essential website functions such as security, bot and fraud protection, shopping cart and checkout functionality, customer sessions, account access, and storing your cookie preferences. These technologies may be required for services that you request and may remain active even when optional cookies are declined.

Functional cookies. Functional cookies may support optional website features or remember choices that make the website more convenient to use. These cookies are not required for basic browsing or purchasing when classified as optional in our consent controls.

Analytics and order-attribution cookies. We use limited analytics technologies to understand how visitors arrive at and interact with our website. These may collect information such as referral source, entry page, browser or device information, pages viewed, and activity during a browsing session. We use this information to evaluate website performance and improve the shopping experience.

Our current website configuration includes cookie-related technologies associated with services such as Cloudflare, GoDaddy, and WooCommerce. Cloudflare technologies may support security and bot protection. GoDaddy and WooCommerce technologies may support website analytics, session information, store functionality, and order attribution.

Advertising cookies. As of the Last Updated date above, our current cookie scan has not identified advertising cookies on this website.

Your cookie choices. Where consent is required, you can accept, deny, or customize optional cookies through our cookie consent controls. Necessary technologies required to provide security or services you request may continue to operate.

You may also delete or block cookies through your browser settings. Blocking necessary cookies may affect features such as the shopping cart, checkout, login, account access, or other website functions.

Our cookies and website technologies may change when we update our website, hosting services, plugins, or store features. Our cookie preference interface provides information about cookies currently detected on the website and allows you to manage available choices.

4. How We Share Information

We do not rent personal information. We do not sell personal information as part of our ordinary business operations.

We may disclose information when reasonably necessary to operate our business or provide the services you request, including to:

• Website hosting, security, and technology providers
• E-commerce and website-platform providers
• Payment processors and payment-service providers
• Shipping carriers and fulfillment providers
• Email, customer-service, and communications providers
• Accounting, legal, insurance, and other professional advisers

These providers may receive only the information reasonably necessary to perform services on our behalf or provide services requested in connection with your transaction.

We may also disclose information when we reasonably believe disclosure is required by law, legal process, court order, governmental request, or to protect the rights, property, security, or safety of our business, our customers, or others.

If all or part of our business is sold, reorganized, merged, or transferred, information associated with the business may be transferred as part of that transaction, subject to applicable law.

5. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Policy, including to complete and document transactions, maintain customer accounts, provide support, satisfy tax and accounting requirements, resolve disputes, enforce agreements, and comply with applicable legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it as appropriate.

6. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, network, storage system, or method of electronic transmission can be guaranteed to be completely secure. Accordingly, while we work to protect the information entrusted to us, we cannot guarantee absolute security.

7. Your Choices and Privacy Rights

You may update certain account information through your account or contact us if you need assistance with information associated with your account or transactions.

You may unsubscribe from promotional email communications by using the unsubscribe option provided in those messages or by contacting us. Transactional or service-related communications, such as order and shipping notices, may still be sent when necessary.

You may manage optional cookies through our cookie preference controls and may also manage cookies through your browser settings.

Privacy rights under applicable law. Depending on where you live and which privacy laws apply to us, you may have rights regarding your personal information, which may include the right to:

• Confirm whether we process personal information about you
• Access certain personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of qualifying personal information
• Obtain a portable copy of certain information you provided to us
• Opt out of the sale of personal information where applicable
• Opt out of targeted advertising or certain sharing where applicable
• Limit certain uses of sensitive personal information where applicable
• Exercise applicable privacy rights without unlawful discrimination

These rights are not absolute and may be subject to legal exceptions. The rights available to you depend on the law that applies to your request.

To submit a privacy request, email info@animaltraceminerals.com or use our Contact page. We may need to verify your identity before completing certain requests.

8. Children's Privacy

Our website and products are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13 through the website.

If we learn that personal information from a child under 13 was collected through the website without legally required authorization, we will take reasonable steps to delete it.

9. Third-Party Services and Links

Our website may contain links to third-party websites or use services provided by third parties. Those parties may have their own privacy policies and practices, and this Privacy Policy does not control how unaffiliated third parties independently collect or use information.

We encourage you to review the privacy information provided by a third-party service when you interact directly with that service.

10. Changes to This Policy

We may update this Privacy Policy when our website, services, technologies, or legal obligations change. The revised version will be posted on this page and the "Last updated" date will be changed accordingly.

Your continued use of the website after an update does not waive any rights that cannot legally be waived.